Authored by Andersen Alumnus Linda Rose: Get Acquired for Millions: A Roadmap
for Technology Service Providers to Maximize Company Value
“When a buyer comes knocking, will
you be ready?”
In my 25-year business career as a Microsoft Dynamics Channel Partner, I have created, bought and sold four companies, and I will be the first to admit that there were
quite a few hard lessons
learned during that time.
While most business owners like
myself become very skilled at running their companies, when the time comes to
sell, there are countless unanswered questions.
- What’s my company worth and is
it the right time to sell?
- How can I increase my
company’s value now and for the long-term?
- What buyer type finds my
company valuable and how do I locate them?
- Should I sell the company
myself or use a broker?
- How long will it take to
prepare my company for sale?
were just some of the questions I had when I decided to sell my first company,
and I know I could have avoided mistakes and achieved a better deal if I had known
why, after selling my last company for 100% cash and subsequently completing a
500-mile backpacking trek on the Pacific Crest Trail, I was inspired to take my
experience as a former CEO and CPA and focus on sharing valuable information on
how to grow tech companies and exit profitably when the time comes. I became a
sell-side M&A advisor and wrote Get Acquired for Millions: A Roadmap for
Technology Service Providers to Maximize Company Value.
In this book, I have taken my own
selling experiences, added extensive research talking to both buyers and sellers,
and turned it into a concise, actionable guide to preparing your company for
In addition to answering the
questions above (and more), this roadmap is packed with insights from sellers
and buyers (strategic and private equity firms), over 100 seller tips and
tactics, downloadable spreadsheets, plus my proven “8 Value Maximizers.” It
helps owners to be more educated and competent in selecting advisors, buyers,
timelines, and deal transaction structures.
The book also contains access to
two valuable assessments to help you determine your current company valuation
as a Technology Service Provider and your readiness to exit your company on a
While written for anyone who
considers themselves to be a technology service provider, an IT business, or a
channel partner, the book’s concepts can be applied across multiple types of
businesses and industries. Whether you’re selling in the next year or in 5
years, the topics included will help you be more prepared and well-positioned
for the transaction.
The truth is, most technology
entrepreneurs start a company and spend years of their life building it with
the goal of creating significant wealth through a successful sale. For most
entrepreneurs, this will be their only sale, and it is something for which they
will have little or no experience. No one should spend years working diligently
on their company only to fall short when it’s time to sell. Rest assured, with
this guide, you will have the knowledge necessary to design your most lucrative
exit strategy and be one of the lucky few who can Get Acquired for Millions.
If you’re interested in learning
even more about selling for maximum value and staying up to date on trends and
strategies, be sure to visit www.rosebiz.com and sign up for the weekly
As the founder of four companies
over her career, Linda Rose is a seasoned consultant with more than 30 years of
success across management consulting, cloud computing, SaaS, and financial
services. She attributes her success in part to the amazing opportunities and
mentoring she received at the start of her career at Arthur Andersen, both in the
San Diego and World headquarters offices.
As a CEO and CPA, she has been
responsible for leading companies from zero to a 98% recurring revenue model to
increase value by 10X, growing SaaS revenue more than 40% YOY while maintaining
a 97.5% customer retention rate, and for helping more than 300 companies move
from on- premise IT platforms to cloud services. Her unique exit strategies now
help business owners maximize their companies’ valuation.
Her book, Get Acquired for
Millions: A Roadmap for Technology Service Providers to Maximize Company Value,
which includes her Value Maximizer™ Assessment, has hit #1 in multiple
categories on Amazon.
Linda has been recognized for her
professional achievements, including the Microsoft Women of Inspiration award,
the CRN Women of the Channel and Microsoft SMB Cloud Partner of the Year. She
is an active advocate for Women in Tech and sits on various technology and
academic boards. Linda is a highly-recognized speaker and advisor on mergers
& acquisitions within the IT consulting and services industry.
When Linda is not out exploring trails in the wilderness, kayaking on the open waters, or tending to her gardens, she speaks to and advises owners on how best to plan and build company value, so that one day they too can be acquired for millions. Of course, she credits much of her success to the support given to her by her husband of 31 years, Glen, who is also an Andersen alumnus.